Crafting Your Campaign Message

It’s not enough just to run against someone, you have to be running FOR something. And, crafting the right message is crucial toward winning.

Peter is one of the mainstays of Team Blue Strategy and has a long career in communications. He’s made communications his life’s work. After three decades in broadcast journalism, he heeded the call of academia and became a press/communications officer at the University of Rochester, where he spent 14 years promoting the university nationally and coaching faculty on how to work with the news media. If one college-setting was good, two were better—which is why he also became a public speaking instructor at Nazareth University.

Now as TEAM BLUE’s messaging expert, he speaks about crafting the perfect message for you to use in winning your campaign.